The exit doors burst open. A roar of excited chatter is heard from hundreds of smiling faces pouring from the venue. Their eyes carry this gleam that can only be explained by an overwhelming sense of satisfaction. “That show was awesome!”

Exhilaration is the goal, the grand vision, the big picture. Maybe it’s joy or sadness that we want to convey to our audience or maybe we want them to buy our product, or join our… cult. In any case, our hope is to move our viewers to feel or do something.

“Productions are made up of thousands of seemingly small details that all have a surprising influence on the effectiveness of our shows.”

The big picture is driven by talent. Singers sing, actors act, comedians make people laugh, and CEO’s sell Apple products. Our ultimate production goal is to deliver those talents. How well our viewers absorb these talents depends largely on the quality of production we use to deliver. Productions are made up of thousands of seemingly small details that all have a surprising influence on the effectiveness of our shows. The sound, the lights, the backdrop, the cameras and the atmosphere are all complex components that shape a successful show.

It’s easy to think that most details will go unnoticed. Often, our viewers are so engrossed in a show that they don’t have time to focus on details. Furthermore, the average person is oblivious to activity behind the scenes; they wouldn’t even know what details to look for. Given the temporary nature of shows and events it can be tempting to cut corners and ignore blatant flaws. “What’s the difference? No one will EVER notice. It’ll be over soon anyway.”

At the very least, our audience is subconsciously aware of the small details that go into our productions. Multiple imperfections add up to an overall reduction in quality. Take a look at these few graphics.

Comparing the perfect layout to the haphazard layout we can deduce that even though the overall content is the same (9 planes traveling right), the entire aesthetic is altered when details are ignored. Likewise, ignoring even just a few production details can have a profound effect on our ability to deliver quality talent.

And think about safety! Would you want to fly in anything but the first set of airplanes?

Our audience extends to more than just the people with tickets. We will perpetually find ourselves in the presence of the people who hire us and people who might hire us in the future. Our coworkers, including the talent on stage, also take cues from our attentiveness. Their attitude toward the show is altered by the atmosphere we create. Increasingly, our audience commonly includes event photographers, live bloggers and paparazzi whose lenses can capture and broadcast what we consider ‘backstage’ at any given moment.

Renowned detail advocate, Steve Jobs, would reject ugly designs for circuit boards in his computers. These parts would be tucked away in the darkness of the computer’s case never to be seen by Apple customers, yet still, they had to look good. Why? Because, we never know who might be in our extended audience. What if we get an unexpected guest peeking behind the curtain? It’s crucial to always be at our best.

Above all, our most important audience is ourselves. We can take pride knowing that we put effort into even the minute facets of a production. With confidence in our work comes the security of knowing we’ll never be out of a job.

Inevitably, the forces of budget and time often fight against our efforts. Rest assured that with each additional detail squared away, we can incrementally improve our productions. Consistent attention to detail forms a positive habit of progressive improvement. Producers, directors, managers and other production leaders should set high expectations for everyone to embrace this mentality. Our cooperative contribution to the smallest components of a show defines our ability to deliver the big picture, and thus its result of audience exhilaration.

In show business we have an audience, and everyone in that audience is somewhere. An audience member’s place and the conditions affecting that place moderates their intake of our (content). Attention to that perspective can help us as presenters effectively communicate with our audience.

Whether it’s a message, an idea, or an emotion, we’re trying to communicate something to our audience. If we have the guts to get up and share our (content) with people, we likely believe in that (content). From our own perspective, we have something entertaining or worthwhile to give. Our challenge becomes to convince our audience of that notion.

To effectively convey our content we need to consider the perspective in which our audience is consuming it. Below are two videos of the same concert from different perspectives. See how your experience differs between the two videos. (you can just scrub through the videos to get the idea)

Video 2 is taken by a random audience member. That person is not concerned with much other than capturing a rough resemblance of his individual, live experience, perhaps to remember later. Though, from that one location (via your computer) the show is… kind of boring. This is because we (as viewers of the clip) don’t share that guy’s full and true perspective. We can’t look over at our friends singing along, we can’t feel the bass from the subs, and we didn’t excitedly wait hours in line for tickets. We just clicked a video link on a blog.

Through camera switching in Video 1 the perspective is adjusted to the most appropriate angle for that moment of the content. These constant changes are made in order to best deliver the song to its viewers. When the song is instrumental, the shots might bounce around capturing action. When lyrics are sung, there’s more likely to be closeups on the singer. The creator of this content uses this technique to engage us and hopefully evoke an emotion toward the song. The hope is that the audience will remember the song or perhaps take some action to engage with the artist further.

Whether we are presenting a song, a joke, a sales pitch, or just trying to represent a certain identity, we need to constantly consider the perspective of our audience. Doing so empowers us to move our audience and hopefully influence them as we intend.